The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop a promotional plan
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Match style of artists and creative acts to potential target markets, in collaboration with relevant people Completed |
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Analyse the promotional viability of artists, and identify risks and strengths Completed |
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Identify a range of activities that could be used for promotions Completed |
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Investigate the potential of media outlets for promoting artists and creative acts Completed |
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Develop and document a plan and budget for promotion in discussion with relevant people Completed |
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Promote creative acts
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Design and develop promotional activities and materials that reflect artists’ image and meet target market needs Completed |
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Use methods of testing and sampling to determine the response of target markets to promotional activities and materials Completed |
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Distribute promotional material to raise the profile of artists Completed |
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Create publicity opportunities and record them for future use Completed |
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Develop promotional networks
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Monitor industry sources of information for promotional opportunities Completed |
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Cultivate and maintain strategic relationships with a broad range of industry contacts Completed |
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Develop and implement techniques to deal effectively with the media Completed |
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Review promotional plan
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Assess the effectiveness of promotional plan Completed |
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Analyse costs and timelines to evaluate benefits of promotional activities Completed |
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Revise promotional plan as required in consultation with relevant people Completed |
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